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1 perceived value pricing
марк. ценообразование [установление цены\] на основе воспринимаемой ценности* (метод ценообразования, при котором цена устанавливается исходя из ценности товара для потребителя, а не на основе затрат на производство; концепция принадлежит современным маркетинговым подходам, нацеленным на повышение ценности продукта для потребителя и назначение более высокой цены)Syn:value-based pricing, value-oriented pricing, value-in-use pricing, perceived-value pricing, value pricing 1)See:Англо-русский экономический словарь > perceived value pricing
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2 perceived-value pricing
марк. = perceived value pricingАнгло-русский экономический словарь > perceived-value pricing
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3 perceived-value pricing
1) Экономика: установление цены на основе ценности товара2) Реклама: расчёт цены исходя из ощущаемой ценности товараУниверсальный англо-русский словарь > perceived-value pricing
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4 perceived-value pricing
English-russian dctionary of contemporary Economics > perceived-value pricing
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5 value pricing
1) марк. = perceived value pricing2) эк., №1 = peak pricing -
6 perceived value
марк. воспринимаемая ценность (полезность, которую потребитель ожидает получить от товара или услуги, т. е. субъективная оценка потребителем материальных — напр., способность товара утолить голод — и нематериальных — напр., влияние на статус владельца, оказываемое товаром — свойств товара)See: -
7 pricing
nустановление, определение цен, расценка; ценообразование
- acceptable pricing
- asset pricing
- average cost pricing
- basing-point pricing
- break-even pricing
- competitive pricing
- cost-based pricing
- cost plus pricing
- delivered pricing
- demand-oriented pricing
- detailed pricing
- discriminatory pricing
- dual pricing
- equitable pricing
- expected pricing
- factor pricing
- fair value pricing
- forward pricing
- freight absorption pricing
- full cost pricing
- going-rate pricing
- incentive pricing
- intercompany pricing
- keen pricing
- limit pricing
- marginal pricing
- marginal cost pricing
- market penetration pricing
- markup pricing
- negotiated pricing
- net pricing
- open pricing
- peak-load pricing
- perceived-value pricing
- predictable pricing
- product pricing
- promotional pricing
- reasonable pricing
- reverse pricing
- rule-of-thumb pricing
- sealed-bid pricing
- stay-out pricing
- term-limit pricing
- transfer pricing
- trial-and-error pricing
- uniform pricing
- uniform delivered pricing
- unit pricing
- zone pricing
- pricing by the piece
- pricing of productive factors
- pricing on a delivery basis
- overhaul pricingEnglish-russian dctionary of contemporary Economics > pricing
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8 value-based pricing
марк. = perceived value pricing -
9 value-in-use pricing
марк. = perceived value pricing -
10 value-oriented pricing
марк. = perceived value pricingАнгло-русский экономический словарь > value-oriented pricing
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11 Value Based Pricing
Экономика: смотреть perceived value pricing -
12 customer-based pricing
марк. ценообразование, ориентированное на покупателя [потребителя\]*, клиентоцентричное ценообразование* (метод ценообразования, при котором цена устанавливается на основе изучения поведения покупателей и оценки спроса)Syn:See:Англо-русский экономический словарь > customer-based pricing
См. также в других словарях:
perceived value pricing — ► a method of pricing a product based on how much customers are willing to pay for it rather than on how much it costs to produce Main Entry: ↑perceived value … Financial and business terms
perceived value — UK US noun [U] ► MARKETING the value of a product based on how much customers want or need it, rather than on its real price: »Selling your product at a higher price increases the perceived value because people associate high prices with quality … Financial and business terms
Pricing strategies — for products or services include the following: Contents 1 Competition based pricing 2 Cost plus pricing 3 Creaming or skimming 4 Limit pricin … Wikipedia
Pricing — is one of the four p s of the marketing mix. The other three aspects are product, promotion, and place. It is also a key variable in microeconomic price allocation theory.Price is the only revenue generating element amongst the 4ps,the rest being … Wikipedia
Value-based pricing — Value based pricing, or Value optimized pricing is a business strategy. It sets selling prices primarily, but not exclusively, on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors… … Wikipedia
Value (marketing) — Marketing Key concepts Product marketing · Pricing … Wikipedia
Value meal — A value meal is a group of menu items at a restaurant offered together at a lower price than they would cost individually. They are common at fast food restaurants. Value meals are a common merchandising tactic to facilitate bundling, up selling … Wikipedia
Customer-Driven Pricing — A method of pricing in which the seller makes a decision based on what the customer can justify paying. Customer driven pricing is not simply what the consumer is willing to pay, but reflects the value of the product or service from the consumer… … Investment dictionary
Fair value — Fair value, also called fair price, is a concept used in finance and economics, defined as a rational and unbiased estimate of the potential market price of a good, service, or asset, taking into account such factors as: * relative scarcity *… … Wikipedia
Customer value proposition — Marketing Key concepts Product marketing · Pricing … Wikipedia
ЦЕНОВАЯ ПОЛИТИКА В МАРКЕТИНГЕ — (pricing policy in marketing) важнейшая составная часть маркетинговой политики. Это совокупность экономических и организационных мер, направленных на достижение с помощью цен высоких результатов хозяйственной деятельности фирмы, обеспечение… … Внешнеэкономический толковый словарь
